Tina Victoria Afshar

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	<title>Tina Victoria Afshar</title>
	<link>https://tinavictoria.com</link>
	<description>Tina Victoria Afshar</description>
	<pubDate>Tue, 08 Aug 2023 14:45:18 +0000</pubDate>
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		<title>Studio 95</title>
				
		<link>https://tinavictoria.com/Studio-95</link>

		<pubDate>Tue, 01 Aug 2023 12:58:32 +0000</pubDate>

		<dc:creator>Tina Victoria Afshar</dc:creator>

		<guid isPermaLink="true">https://tinavictoria.com/Studio-95</guid>

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	STUDIO 95
	︎ Amsterdam &#38;amp; Melbourne


&#38;nbsp; &#38;nbsp; 


	ROLE:
Brand Identity
Packaging
Website
Art Direction
CLIENT:
Natacha Hofland

WEB DEV:
Adam Chipperfield
ILLUSTRATOR:Rosan&#38;nbsp;Bleijendaal


	Designed in Amsterdam and handmade in Melbourne, Studio 95 is a fashion brand built on the philosophy: less is more.The 100% silk garments empower women with comfort and confidence, regardless of shape.  The brand identity echoes this ethos and versatility through an adaptable wordmark, a cold and warm colour palette&#38;nbsp;and contrasting typefaces to embody both bold and subtle confidence.

Sustainability is at the core of their values. All packaging, collateral, and ink choices prioritise eco-friendliness. Garments are enclosed in reusable cotton bags, swing tags are made on recycled paper and the mailer uses 100% biodegradable labels. This approach aligns with their commitment to reducing environmental impact while enhancing customer experience.
However, one of the biggest joys of this project was working closely with brand owner, Natacha. Over the course of 2020-21, we problem solved our way through building a clothing brand across continents. From the best dimensions to design the garment tags and which direction is best for the seamstress to sew it on the dress — to art directing shoots from across the pond. I would do this creative journey again and again.


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		<title>BTS WITH SHILLINGTON</title>
				
		<link>https://tinavictoria.com/BTS-WITH-SHILLINGTON</link>

		<pubDate>Sat, 05 Aug 2023 14:22:43 +0000</pubDate>

		<dc:creator>Tina Victoria Afshar</dc:creator>

		<guid isPermaLink="true">https://tinavictoria.com/BTS-WITH-SHILLINGTON</guid>

		<description>


	BTS WITH SHILLINGTON
	︎ London &#38;amp; New York City


	ROLE:
Research &#38;amp; Strategy
Visual Identity
Animation
Filming
Audio Selection
Video Editing


STUDIO:
Shillington Education
MARKETING:
Laura Carrick
Tia Ajala
ANIMATION COLLABORATOR:
Jack Trotman


	BTS with Shillington is a social media campaign that spotlights Shillington Education’s greatest USP — our amazing design teachers and community.&#38;nbsp;
We aimed to amplify the community's heartbeat through a series of Instagram Reels that capture our BTS — Behind the Staff, Behind the Students, Behind the Studio.Our challenge lay in crafting a visual identity for an Instagram Reel series with an artful yet unscripted allure. Guided by Instagram Reel engagement research, we devised a dynamic formula: simple type lockups, expressive 'stickers,' and typography reflecting Instagram Reel and TikTok aesthetics, in harmony with Shillington's branding.My role involved partnering closely with New York's Head of Marketing, Laura Carrick — to research, strategise our social approach, craft the visual identity, animate assets, aid in filming, audio selection, video editing, and testing.

We filmed across our New York and London campuses. And the subsequent magic is due to Shillington's talented team, whose natural charisma shines brightly in each episode.


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Watch our favourite episodes of BTS below. Including the ‘we-have-to-make-a-blooper-reel’ Blooper Reel. ︎

	
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		<title>Wet Dog Summer</title>
				
		<link>https://tinavictoria.com/Wet-Dog-Summer</link>

		<pubDate>Mon, 31 Jul 2023 17:50:48 +0000</pubDate>

		<dc:creator>Tina Victoria Afshar</dc:creator>

		<guid isPermaLink="true">https://tinavictoria.com/Wet-Dog-Summer</guid>

		<description>


	WET DOG SUMMER CAMPAIGN
	︎ Sydney

&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/369fa3dd85ad66ac06fb4fdb7a33b95d7d29a0a9126c57474ad08bfe910c29ed/TinaVictoriaAfshar_WetDogSummer_1.png" data-mid="186588473" border="0"  src="https://freight.cargo.site/w/1000/i/369fa3dd85ad66ac06fb4fdb7a33b95d7d29a0a9126c57474ad08bfe910c29ed/TinaVictoriaAfshar_WetDogSummer_1.png" /&#62;


	ROLE:
 Campaign Design
Illustration
Animation
CLIENT:
DOG by Dr Lisa

	During the Australian summer of 2021, our furry animals came out of lockdown and were ready to frolick at their favourite beaches, pools, lakes and rivers — for their own version of hot girl summer: Wet Dog Summer.
To help them feel their best, our dogs need to apply self-care to their coats and skin. This campaign aimed to provide brand awareness that DOG by Dr Lisa is here help both pet and human.
The campaign required OOH advertising across Sydney beaches with 3 x artwork variations for landscape paste-up posters.


The campaign captures the vibrancy, colour and energy of summer after an extended, cold lockdown.


Using illustration as a design tool to represent the DOG products and pups, this direction allows for a variety of visual storytelling, a flexible layout system and takes a brave angle by not explicitly featuring the DOG products, but instead their silhouettes.
Due to budget re-allocations, this campaign didn’t go to print however the joy in collaborating with the DOG team was the main event.


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&#38;nbsp; &#38;nbsp; 

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		<title>Intent Tea</title>
				
		<link>https://tinavictoria.com/Intent-Tea</link>

		<pubDate>Thu, 03 Aug 2023 11:25:11 +0000</pubDate>

		<dc:creator>Tina Victoria Afshar</dc:creator>

		<guid isPermaLink="true">https://tinavictoria.com/Intent-Tea</guid>

		<description>


	INTENT TEA
	︎ Melbourne

&#60;img width="3000" height="1830" width_o="3000" height_o="1830" data-src="https://freight.cargo.site/t/original/i/e20f4f7271ce0a6046d5962773d2a58ed590edd533ac11828329d95af2c9875d/TinaVictoriaAfshar_IntentTea_26.png" data-mid="187169230" border="0"  src="https://freight.cargo.site/w/1000/i/e20f4f7271ce0a6046d5962773d2a58ed590edd533ac11828329d95af2c9875d/TinaVictoriaAfshar_IntentTea_26.png" /&#62;


	ROLE:
Brand Identity
Packaging
Animation
CLIENT:
Yuliya Alexandrovna

PRINTER:
Pinky Press
PAPER:
Colorplan


	Intent Tea elegantly combines locally sourced and organic ingredients into exquisite blends that honours the wisdom of western astrology's elements: fire, earth, air, water, and spirit.

The brand artfully employs ingredients like dandelion leaf, elderflower, rosemary, and rose petals, creating a symphony of flavours that tantalize the senses.

From its brand identity to its narrative voice, the brand delves into the mystique of the occult, illuminating the sacred art and ceremonial significance of tea brewing.

The brand's wordmark has a solid presence on the packaging, echoing the very essence of its name, "intent." Its contours, gently curved, evoke a sense of introspection akin to the act of savoring tea. The icon, a five-leaf branch, symbolizes the five elements, harmonized by encircling constellations — an artistic nod to the zodiac.

Each package proudly displays its elemental emblem at its heart, accompanied at the rear by flavor revelations, impeccable brewing instructions, and personalized notes tailored to each zodiac's mystic journey.During the 2021 lockdown, Yuliya and I forged a close collaboration, making virtual choices about packaging and paper. We're deeply grateful to Melbourne's suppliers for their dedicated efforts in delivering our samples and helping us bring Intent Tea to life.


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&#38;nbsp;

	&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8edef6b960646b1cecc67e9dfd4ab277cfb7e5e0b0e6fcbbdf11eb9da9f535b0/TinaVictoriaAfshar_IntentTea_21.png" data-mid="187159261" border="0"  src="https://freight.cargo.site/w/1000/i/8edef6b960646b1cecc67e9dfd4ab277cfb7e5e0b0e6fcbbdf11eb9da9f535b0/TinaVictoriaAfshar_IntentTea_21.png" /&#62;
	&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b5aa32135f7b56e12f9b1ca5c9cc9d0053544cd0548493d9b2c1e08387ea960e/TinaVictoriaAfshar_IntentTea_19.png" data-mid="187168506" border="0"  src="https://freight.cargo.site/w/1000/i/b5aa32135f7b56e12f9b1ca5c9cc9d0053544cd0548493d9b2c1e08387ea960e/TinaVictoriaAfshar_IntentTea_19.png" /&#62;
	&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/78f336522472769b142bf58e12ddc882c51cbb7e76d878e403dbbc154cf6d69d/TinaVictoriaAfshar_IntentTea_20.png" data-mid="187168505" border="0"  src="https://freight.cargo.site/w/1000/i/78f336522472769b142bf58e12ddc882c51cbb7e76d878e403dbbc154cf6d69d/TinaVictoriaAfshar_IntentTea_20.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Koko Black Easter Campaign 2020</title>
				
		<link>https://tinavictoria.com/Koko-Black-Easter-Campaign-2020</link>

		<pubDate>Thu, 03 Aug 2023 19:24:11 +0000</pubDate>

		<dc:creator>Tina Victoria Afshar</dc:creator>

		<guid isPermaLink="true">https://tinavictoria.com/Koko-Black-Easter-Campaign-2020</guid>

		<description>


	KOKO BLACK EASTER CAMPAIGN ‘20
	︎ Melbourne


	ROLE: 
Storyboard
Animation

STUDIO:
Studio Round
CLIENT: 
Koko Black


	What better way for Koko Black to build its credentials as the distinctively Australian chocolate brand, than by owning our distinctively Australian seasons.
Escaping established norms of Easter — as told by the northern hemisphere, we took the opportunity to share a different point of view.Speaking instead to our own cosy autumnal Easter, we not only celebrated the nuances of our place — we gave local audiences something to connect with, and global visitors a unique piece of Oz to take home.My role brought our characters to life through displaying their borrowing, nestling and cosying up in animation. Our digital outputs sat across the Koko Black in-store digital screens, website homepage, social media, and accompanied the campaign imagery.
Scroll a little further to see how Easter Wonder Down Under hopped to life.


&#60;img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/a766153c27b647e205899ad76466653a107c78096b7a2d6993ab88d4aa04b5c7/TinaVictoriaAfshar_StudioRound_KokoBlackEaster2020_1.jpg" data-mid="186938461" border="0"  src="https://freight.cargo.site/w/1000/i/a766153c27b647e205899ad76466653a107c78096b7a2d6993ab88d4aa04b5c7/TinaVictoriaAfshar_StudioRound_KokoBlackEaster2020_1.jpg" /&#62;
&#60;img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/36120c0451e78d715c5eec31ae71f77c4a19085211eaef04ee0f60e9ede2290e/TinaVictoriaAfshar_StudioRound_KokoBlackEaster2020_3.jpg" data-mid="186938574" border="0"  src="https://freight.cargo.site/w/1000/i/36120c0451e78d715c5eec31ae71f77c4a19085211eaef04ee0f60e9ede2290e/TinaVictoriaAfshar_StudioRound_KokoBlackEaster2020_3.jpg" /&#62;


&#60;img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/7b01c01830dffffb3ce0b7653f08dfbdceed032fbf9b9b72a4aea2a01bfb7a04/TinaVictoriaAfshar_StudioRound_KokoBlackEaster2020_2.jpg" data-mid="186938709" border="0"  src="https://freight.cargo.site/w/1000/i/7b01c01830dffffb3ce0b7653f08dfbdceed032fbf9b9b72a4aea2a01bfb7a04/TinaVictoriaAfshar_StudioRound_KokoBlackEaster2020_2.jpg" /&#62;
	
    &#60;img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/b0eea243c7a1e60a3df32d2293d2f554c749891a8b44bc12ea5a7f62a6ec2ea9/TinaVictoriaAfshar_StudioRound_KokoBlackEaster2020_5.jpg" data-mid="186938854" border="0"  src="https://freight.cargo.site/w/1000/i/b0eea243c7a1e60a3df32d2293d2f554c749891a8b44bc12ea5a7f62a6ec2ea9/TinaVictoriaAfshar_StudioRound_KokoBlackEaster2020_5.jpg" /&#62;


 </description>
		
	</item>
		
		
	<item>
		<title>Wanderlust Australia</title>
				
		<link>https://tinavictoria.com/Wanderlust-Australia</link>

		<pubDate>Wed, 02 Aug 2023 11:56:02 +0000</pubDate>

		<dc:creator>Tina Victoria Afshar</dc:creator>

		<guid isPermaLink="true">https://tinavictoria.com/Wanderlust-Australia</guid>

		<description>


	WANDERLUST AUSTRALIA
	︎ Melbourne


&#38;nbsp; &#38;nbsp; 


	ROLEVisual Identity
WebsiteProduct Catalogue
Art Direction

CLIENT
Wanderlust Australia
Pippa SowdonVanessa Griffin-Beale


WEB DEV
Timeless Projects

PHOTOGRAPHY
Lillie Thompson

STYLIST
Rebecca Vitartas

	For over two decades, Wanderlust has passionately pursued a holistic understanding of personal well-being through retreats, events, and a new line of plant-active supplements and nourishing wholefoods.With their packaging created by the talented hands at Seesaw Studio, Wanderlust were ready for the next step in their brand evolution. I collaborated closely with their Melbourne team to expand their visual identity, website, art direction and product catalogue.Their website needed to be more than a store, but a place to hero their ingredients, events and holistic offering around well-being.

The art direction depicted how Wanderlust rituals blend seamlessly into life. Sprinkled throughout the product catalogue were “Did You Know” section that that highlighted ingredient benefits and delicate illustrative depictions.


&#38;nbsp; &#38;nbsp; 


&#38;nbsp; &#38;nbsp; 


&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/87007c7672d824ca1e44ecc0c4bced94c9b98846636700ae597a4bc7633030d3/TinaVictoriaAfshar_WanderlustAustralia_15.png" data-mid="186823534" border="0"  src="https://freight.cargo.site/w/1000/i/87007c7672d824ca1e44ecc0c4bced94c9b98846636700ae597a4bc7633030d3/TinaVictoriaAfshar_WanderlustAustralia_15.png" /&#62;


&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/4ae4f55b5a82daaefd7874b365d4de34e57567552b3f06b76c001d3cfd36203c/TinaVictoriaAfshar_WanderlustAustralia_Catalogue_2.jpg" data-mid="186821873" border="0"  src="https://freight.cargo.site/w/1000/i/4ae4f55b5a82daaefd7874b365d4de34e57567552b3f06b76c001d3cfd36203c/TinaVictoriaAfshar_WanderlustAustralia_Catalogue_2.jpg" /&#62;
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/3345f3fff92ba6dfcf08aa4a07c48ac4ac5dd589b4489c48797c79934fcbb968/TinaVictoriaAfshar_WanderlustAustralia_Catalogue_.jpg" data-mid="186821860" border="0"  src="https://freight.cargo.site/w/1000/i/3345f3fff92ba6dfcf08aa4a07c48ac4ac5dd589b4489c48797c79934fcbb968/TinaVictoriaAfshar_WanderlustAustralia_Catalogue_.jpg" /&#62;
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/bc6214717b976c5dc34e506e348d0c651ab83c7263aca94dad7d9be90c499f40/TinaVictoriaAfshar_WanderlustAustralia_Catalogue_3.jpg" data-mid="186823511" border="0"  src="https://freight.cargo.site/w/1000/i/bc6214717b976c5dc34e506e348d0c651ab83c7263aca94dad7d9be90c499f40/TinaVictoriaAfshar_WanderlustAustralia_Catalogue_3.jpg" /&#62;
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/2bcc1cefd2180d9a4137d0e154eec6b1c7780184de510d644f89109b5e6cb9ce/TinaVictoriaAfshar_WanderlustAustralia_Catalogue_4.jpg" data-mid="186821884" border="0"  src="https://freight.cargo.site/w/1000/i/2bcc1cefd2180d9a4137d0e154eec6b1c7780184de510d644f89109b5e6cb9ce/TinaVictoriaAfshar_WanderlustAustralia_Catalogue_4.jpg" /&#62;


	&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/8ff149a070ba86c2544ab17dcff0a036ae5a7df67f31ebb7a8c7e1afad8be4df/TinaVictoriaAfshar_WanderlustAustralia_Catalogue_16.jpg" data-mid="186821993" border="0"  src="https://freight.cargo.site/w/1000/i/8ff149a070ba86c2544ab17dcff0a036ae5a7df67f31ebb7a8c7e1afad8be4df/TinaVictoriaAfshar_WanderlustAustralia_Catalogue_16.jpg" /&#62;


&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/2070e947cf3fba89b0287729c8ab9a9e88cc26ff21686dd67eb04881e195d017/TinaVictoriaAfshar_WanderlustAustralia_Catalogue_5.jpg" data-mid="186822304" border="0"  src="https://freight.cargo.site/w/1000/i/2070e947cf3fba89b0287729c8ab9a9e88cc26ff21686dd67eb04881e195d017/TinaVictoriaAfshar_WanderlustAustralia_Catalogue_5.jpg" /&#62;
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/8bc4904a9690d94913e8ef4cb8a4ca99641906e992826dee72bfc4c830c328c7/TinaVictoriaAfshar_WanderlustAustralia_Catalogue_6.jpg" data-mid="186822320" border="0"  src="https://freight.cargo.site/w/1000/i/8bc4904a9690d94913e8ef4cb8a4ca99641906e992826dee72bfc4c830c328c7/TinaVictoriaAfshar_WanderlustAustralia_Catalogue_6.jpg" /&#62;
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/41e1692f735402e4d20f16b9f93b0b75cc8b1eb00efa287f275702e4b78c9871/TinaVictoriaAfshar_WanderlustAustralia_Catalogue_18.jpg" data-mid="187475998" border="0"  src="https://freight.cargo.site/w/1000/i/41e1692f735402e4d20f16b9f93b0b75cc8b1eb00efa287f275702e4b78c9871/TinaVictoriaAfshar_WanderlustAustralia_Catalogue_18.jpg" /&#62;
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/7dc2e5c342c8f1144664833030eda215c8cbbdae2cad4bdb5a135438797f3532/TinaVictoriaAfshar_WanderlustAustralia_Catalogue_19.jpg" data-mid="187476005" border="0"  src="https://freight.cargo.site/w/1000/i/7dc2e5c342c8f1144664833030eda215c8cbbdae2cad4bdb5a135438797f3532/TinaVictoriaAfshar_WanderlustAustralia_Catalogue_19.jpg" /&#62;


&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/6edd83bdebf9064f05755b6d32b45812936636862db5d096a2c7480782467426/TinaVictoriaAfshar_WanderlustAustralia_Catalogue_8.jpg" data-mid="187476046" border="0"  src="https://freight.cargo.site/w/1000/i/6edd83bdebf9064f05755b6d32b45812936636862db5d096a2c7480782467426/TinaVictoriaAfshar_WanderlustAustralia_Catalogue_8.jpg" /&#62;

&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/b908662307c788608dce594f118e9257be154adf2d867d7b6c297b2b138c8056/TinaVictoriaAfshar_WanderlustAustralia_14.png" data-mid="186822500" border="0"  src="https://freight.cargo.site/w/1000/i/b908662307c788608dce594f118e9257be154adf2d867d7b6c297b2b138c8056/TinaVictoriaAfshar_WanderlustAustralia_14.png" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/c731f0e686ffba10da751c0839c7fa05c476eb45c819f2194907bf0f8f10844d/TinaVictoriaAfshar_WanderlustAustralia_4.png" data-mid="186822553" border="0"  src="https://freight.cargo.site/w/1000/i/c731f0e686ffba10da751c0839c7fa05c476eb45c819f2194907bf0f8f10844d/TinaVictoriaAfshar_WanderlustAustralia_4.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Olana Janfa</title>
				
		<link>https://tinavictoria.com/Olana-Janfa</link>

		<pubDate>Tue, 01 Aug 2023 10:02:45 +0000</pubDate>

		<dc:creator>Tina Victoria Afshar</dc:creator>

		<guid isPermaLink="true">https://tinavictoria.com/Olana-Janfa</guid>

		<description>


	OLANA JANFA
	︎ Melbourne


&#60;img width="1200" height="1592" width_o="1200" height_o="1592" data-src="https://freight.cargo.site/t/original/i/19a5ebc9039c37d11a8a68c77686eba37d940c2c4ef267e339e5f7e7af3160e6/TinaVictoriaAfshar_OlanaJanfa_1.png" data-mid="186661410" border="0"  src="https://freight.cargo.site/w/1000/i/19a5ebc9039c37d11a8a68c77686eba37d940c2c4ef267e339e5f7e7af3160e6/TinaVictoriaAfshar_OlanaJanfa_1.png" /&#62;


	ROLE:
Brand Identity
Artist Catalogue
CLIENT:
 Olana Janfa
ARTIST MANAGER:
Leanne Clancey

PHOTOGRAPHER:
Pete Tarasiuk

	A self-taught Norwegian artist inspired by his Ethiopian heritage, Olana Janfa has had an unconventional journey into creativity. His first time painting was in 2018, after a chance meeting with a French artist in Byron Bay. Once he started to paint, Olana found that art was a perfect medium through which to reconnect with his childhood in Africa, while offering him a greater sense of home and a way to express his identity.

Olana’s artwork is vibrant, playful and bold, often presenting a refreshing comedic social commentary. Collaborating closely with Olana and Leanne, a distinctive visual identity was crafted, allowing his eccentric creations to take the spotlight. Custom typography mirroring his handwriting and a palette derived from his original works were designed. The artistic journey continued with artwork catalogue, postcards, stickers and digital assets.


&#60;img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/54c9080f3a660b372376b2ab7e205c1b1a9f2c0218d5abed3b6af4dba03251f9/TinaVictoriaAfshar_OlanaJanfa_15.png" data-mid="186662542" border="0"  src="https://freight.cargo.site/w/1000/i/54c9080f3a660b372376b2ab7e205c1b1a9f2c0218d5abed3b6af4dba03251f9/TinaVictoriaAfshar_OlanaJanfa_15.png" /&#62;


&#60;img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/b4c4f7af4902670aee7bc9720afadb6738ed861ab2e4f8897f9510c4515f8159/TinaVictoriaAfshar_OlanaJanfa_14.png" data-mid="186662294" border="0"  src="https://freight.cargo.site/w/1000/i/b4c4f7af4902670aee7bc9720afadb6738ed861ab2e4f8897f9510c4515f8159/TinaVictoriaAfshar_OlanaJanfa_14.png" /&#62;
&#60;img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/40cafac0c834c44a717eafaf71f2549b209373dd1c52d6a0134e594d9899d6fc/TinaVictoriaAfshar_OlanaJanfa_17.png" data-mid="186662504" border="0"  src="https://freight.cargo.site/w/1000/i/40cafac0c834c44a717eafaf71f2549b209373dd1c52d6a0134e594d9899d6fc/TinaVictoriaAfshar_OlanaJanfa_17.png" /&#62;

&#60;img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/8894c60cb99acb699123714d4f92c89546f9fc3c5af54e7672ec8050a27640c4/TinaVictoriaAfshar_OlanaJanfa_16.png" data-mid="187412473" border="0"  src="https://freight.cargo.site/w/1000/i/8894c60cb99acb699123714d4f92c89546f9fc3c5af54e7672ec8050a27640c4/TinaVictoriaAfshar_OlanaJanfa_16.png" /&#62;


&#60;img width="1200" height="1066" width_o="1200" height_o="1066" data-src="https://freight.cargo.site/t/original/i/78e8ed2fa106c0ebf86c73140ce5472c13b356c2d7272914a3f02412fbca26fa/TinaVictoriaAfshar_OlanaJanfa_3.png" data-mid="186662660" border="0"  src="https://freight.cargo.site/w/1000/i/78e8ed2fa106c0ebf86c73140ce5472c13b356c2d7272914a3f02412fbca26fa/TinaVictoriaAfshar_OlanaJanfa_3.png" /&#62;
&#60;img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/4bdd5e90944f0acba54c185a2e58e93f35662d63fdd7a9372cb1c39b9f074fd5/TinaVictoriaAfshar_OlanaJanfa_21.png" data-mid="186663041" border="0"  src="https://freight.cargo.site/w/1000/i/4bdd5e90944f0acba54c185a2e58e93f35662d63fdd7a9372cb1c39b9f074fd5/TinaVictoriaAfshar_OlanaJanfa_21.png" /&#62;

&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3d321478250b739d38bbfa333a6cc4e9b507f9f99b6a985d595d7326dfd2c035/TinaVictoriaAfshar_OlanaJanfa_8.png" data-mid="186662874" border="0"  src="https://freight.cargo.site/w/1000/i/3d321478250b739d38bbfa333a6cc4e9b507f9f99b6a985d595d7326dfd2c035/TinaVictoriaAfshar_OlanaJanfa_8.png" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/b559f3abf3807ea87dd0df737833e7a27730d59f508fe0d62171975a38299d29/TinaVictoriaAfshar_OlanaJanfa_7.png" data-mid="187412452" border="0"  src="https://freight.cargo.site/w/1000/i/b559f3abf3807ea87dd0df737833e7a27730d59f508fe0d62171975a38299d29/TinaVictoriaAfshar_OlanaJanfa_7.png" /&#62;

	
	&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/470c61095136f25d2ad2911a7b118cd4b57ca4c40a0753572ec1dd98de5b6ee0/TinaVictoriaAfshar_OlanaJanfa_10.png" data-mid="187412498" border="0"  src="https://freight.cargo.site/w/1000/i/470c61095136f25d2ad2911a7b118cd4b57ca4c40a0753572ec1dd98de5b6ee0/TinaVictoriaAfshar_OlanaJanfa_10.png" /&#62;

&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c82976ffcd064cd5b8dab0c4b3af60f087bc58c8cd8d346c810d667255c3baca/TinaVictoriaAfshar_OlanaJanfa_5.png" data-mid="186662737" border="0"  src="https://freight.cargo.site/w/1000/i/c82976ffcd064cd5b8dab0c4b3af60f087bc58c8cd8d346c810d667255c3baca/TinaVictoriaAfshar_OlanaJanfa_5.png" /&#62;

&#60;img width="1200" height="929" width_o="1200" height_o="929" data-src="https://freight.cargo.site/t/original/i/28de53bac168321e600501b59cd78d6375a9ef2d105c027772ee2decfc89d4e5/TinaVictoriaAfshar_OlanaJanfa_22.png" data-mid="186664283" border="0"  src="https://freight.cargo.site/w/1000/i/28de53bac168321e600501b59cd78d6375a9ef2d105c027772ee2decfc89d4e5/TinaVictoriaAfshar_OlanaJanfa_22.png" /&#62;

&#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>Plus Two Coffee</title>
				
		<link>https://tinavictoria.com/Plus-Two-Coffee</link>

		<pubDate>Mon, 31 Jul 2023 16:39:18 +0000</pubDate>

		<dc:creator>Tina Victoria Afshar</dc:creator>

		<guid isPermaLink="true">https://tinavictoria.com/Plus-Two-Coffee</guid>

		<description>


	PLUS TWO COFFEE
	︎ Sydney

&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/fc5c39a0fb87c74d518a8c5987f2e5d645daf0ca8fb9febfb501d0c1231ef340/TinaVictoriaAfshar_PlusTwoCoffee_1.png" data-mid="186582452" border="0"  src="https://freight.cargo.site/w/1000/i/fc5c39a0fb87c74d518a8c5987f2e5d645daf0ca8fb9febfb501d0c1231ef340/TinaVictoriaAfshar_PlusTwoCoffee_1.png" /&#62;


	ROLE:
Brand Identity
Signage
Packaging
Animation
CLIENT:
Tony Xie

ARCHITECT:
Alana Cooke
PHOTOGRAPHER:
Tom Ross
AWARDS:
AGDA Design Awards 2021 — Finalist


	In Sydney's Waterloo, Plus Two offers house-roasted coffee, food, and coffee education. I was approached by architect, Alana Cooke and business owner, Tony Xie to create a visual language that would communicate the cafe’s character.

Its unique design by Alana Cooke flips the typical cafe layout, with the workbench against the wall and equipment facing customers for an experience that invites customers to be part of the coffee-making experience.&#38;nbsp;
We first looked to the space, taking inspiration from the composed palette of hardwood and greys, the light grey terrazzo tiling, along with the added offers of retail and coffee education.


We found that, much like its name, Plus Two is a business of logical layers and additions. The dynamic wordmark embodies this with layered possibilities, culminating in a plus sign.
And to remain aligned with the restrained and airy interior aesthetic, the visual brand identity required a minimal format with moments of customised personality.


&#60;img width="2500" height="1668" width_o="2500" height_o="1668" data-src="https://freight.cargo.site/t/original/i/01350dd722d08d271436749b8e27915b274a56c12c95bcf56ecf0af20decd5b7/TinaVictoriaAfshar_PlusTwoCoffee_7.jpg" data-mid="186582734" border="0"  src="https://freight.cargo.site/w/1000/i/01350dd722d08d271436749b8e27915b274a56c12c95bcf56ecf0af20decd5b7/TinaVictoriaAfshar_PlusTwoCoffee_7.jpg" /&#62;


	&#60;img width="600" height="417" width_o="600" height_o="417" data-src="https://freight.cargo.site/t/original/i/3cfb1a835c95c9b8be50e7b935f4dd17778c565e02c7a2bc77fdb269c72048d3/TinaVictoriaAfshar_PlusTwoCoffee_3.gif" data-mid="186583090" border="0"  src="https://freight.cargo.site/w/600/i/3cfb1a835c95c9b8be50e7b935f4dd17778c565e02c7a2bc77fdb269c72048d3/TinaVictoriaAfshar_PlusTwoCoffee_3.gif" /&#62;

&#60;img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/1eb6fddd7ce5d56caa3668a019b771ba460c07b56fc11da8c7a7a7ed22a2e076/TinaVictoriaAfshar_PlusTwoCoffee_4.jpg" data-mid="186583175" border="0"  src="https://freight.cargo.site/w/1000/i/1eb6fddd7ce5d56caa3668a019b771ba460c07b56fc11da8c7a7a7ed22a2e076/TinaVictoriaAfshar_PlusTwoCoffee_4.jpg" /&#62;
&#60;img width="2000" height="1411" width_o="2000" height_o="1411" data-src="https://freight.cargo.site/t/original/i/0e251bd5a25ec60297897cf5ff80145eacadf0602d2a99d3d5024c13bc05a4e4/TinaVictoriaAfshar_PlusTwoCoffee_4.png" data-mid="186583713" border="0"  src="https://freight.cargo.site/w/1000/i/0e251bd5a25ec60297897cf5ff80145eacadf0602d2a99d3d5024c13bc05a4e4/TinaVictoriaAfshar_PlusTwoCoffee_4.png" /&#62;
	
&#60;img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/fb3774f3a19cb783a0b2e8901bf6cd8f62c5b48d4308cb17f2a707a5caa907c2/TinaVictoriaAfshar_PlusTwoCoffee_12.jpg" data-mid="186584101" border="0"  src="https://freight.cargo.site/w/1000/i/fb3774f3a19cb783a0b2e8901bf6cd8f62c5b48d4308cb17f2a707a5caa907c2/TinaVictoriaAfshar_PlusTwoCoffee_12.jpg" /&#62;
&#60;img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/2cb160bb567a98a2f18b021dc088aae20188648ec788fcde4199cdc03cadee08/TinaVictoriaAfshar_PlusTwoCoffee_9.jpg" data-mid="186583942" border="0"  src="https://freight.cargo.site/w/1000/i/2cb160bb567a98a2f18b021dc088aae20188648ec788fcde4199cdc03cadee08/TinaVictoriaAfshar_PlusTwoCoffee_9.jpg" /&#62;

	
&#60;img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/62a3ede798b0d519090c149a8b6e0dd6fa46e1656481621aa6f3884fcf4e0e74/TinaVictoriaAfshar_PlusTwoCoffee_10.jpg" data-mid="187287076" border="0"  src="https://freight.cargo.site/w/1000/i/62a3ede798b0d519090c149a8b6e0dd6fa46e1656481621aa6f3884fcf4e0e74/TinaVictoriaAfshar_PlusTwoCoffee_10.jpg" /&#62;
&#60;img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/7b6400c0c289988ca77efafa43603ba254e8defbf73510368a493288043a17ff/TinaVictoriaAfshar_PlusTwoCoffee_8.jpeg" data-mid="186584110" border="0"  src="https://freight.cargo.site/w/1000/i/7b6400c0c289988ca77efafa43603ba254e8defbf73510368a493288043a17ff/TinaVictoriaAfshar_PlusTwoCoffee_8.jpeg" /&#62;


	The packaging adopts the same typographic treatment, with its own additional layer of stickers listing ingredients and tasting notes.To provide the final note of personality, we crafted characters representing diverse patrons at Plus Two: casual one-coffee drinkers, moderate four-coffee enthusiasts, and quirky nine-coffee gulpers (caution: handle gently).


&#60;img width="350" height="350" width_o="350" height_o="350" data-src="https://freight.cargo.site/t/original/i/a5a5532b6b2f24e31fb5395af4f8b3afc41e576f6a1bec42cdda85df3e756411/TinaVictoriaAfshar_PlusTwoCoffee_7.gif" data-mid="186585917" border="0"  src="https://freight.cargo.site/w/350/i/a5a5532b6b2f24e31fb5395af4f8b3afc41e576f6a1bec42cdda85df3e756411/TinaVictoriaAfshar_PlusTwoCoffee_7.gif" /&#62;


	&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8f7e713126d9e7f950d8ffd18949c08180f76bad39b37f2dadf1907cbca522a5/TinaVictoriaAfshar_PlusTwoCoffee_8.png" data-mid="186587117" border="0"  src="https://freight.cargo.site/w/1000/i/8f7e713126d9e7f950d8ffd18949c08180f76bad39b37f2dadf1907cbca522a5/TinaVictoriaAfshar_PlusTwoCoffee_8.png" /&#62;

&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/ec8ed130349e983f574649101756d17a69dab54d082ae69e56b9be5e60aef0a6/TinaVictoriaAfshar_PlusTwoCoffee_9.png" data-mid="186586123" border="0"  src="https://freight.cargo.site/w/1000/i/ec8ed130349e983f574649101756d17a69dab54d082ae69e56b9be5e60aef0a6/TinaVictoriaAfshar_PlusTwoCoffee_9.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Overview</title>
				
		<link>https://tinavictoria.com/Overview</link>

		<pubDate>Mon, 31 Jul 2023 16:39:19 +0000</pubDate>

		<dc:creator>Tina Victoria Afshar</dc:creator>

		<guid isPermaLink="true">https://tinavictoria.com/Overview</guid>

		<description>


&#38;nbsp; &#38;nbsp; 


01&#38;nbsp;STUDIO 95
An ethical and sustainably sourced clothing brand that feels nicer than unzipping your pants at the end of the day.

Read more


	︎ Amsterdam &#38;amp; Melbourne
︎︎︎&#38;nbsp;Brand Identity
︎︎︎ Packaging
︎︎︎ Website
︎︎︎ Art Direction
︎︎︎ Animation


02&#38;nbsp;BTS WITH SHILLINGTON
An Instagram Reel series capturing the people, personalities and heartbeat of Shillington Education’s community.

Read more


	︎ London &#38;amp; New York
︎︎︎ Visual Identity
︎︎︎ Animation︎︎︎ Video Editing︎︎︎ Social Media 


&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/533e715d684dfc7b61844d5759127be22934e83b74f3e3577bceac5b41223af5/TinaVictoriaAfshar_WetDogSummer_14.png" data-mid="187286714" border="0"  src="https://freight.cargo.site/w/1000/i/533e715d684dfc7b61844d5759127be22934e83b74f3e3577bceac5b41223af5/TinaVictoriaAfshar_WetDogSummer_14.png" /&#62;

	
03 WET DOG SUMMER CAMPAIGN


During the Australian summer of 2021, our furry animals came out of lockdown and were ready to frolick at their favourite beaches. Helping them feel their best with coat-care was DOG by Dr Lisa — with their campaign Wet Dog Summer.


Read more


	︎ Sydney
︎︎︎ Campaign Identity 
︎︎︎ Illustration︎︎︎ Animation


&#60;img width="3000" height="2143" width_o="3000" height_o="2143" data-src="https://freight.cargo.site/t/original/i/23a3022e16e2499bb2db001e25ca43658288899fe717d0fdc314c101fb95092c/TinaVictoriaAfshar_IntentTea_12.png" data-mid="187349853" border="0"  src="https://freight.cargo.site/w/1000/i/23a3022e16e2499bb2db001e25ca43658288899fe717d0fdc314c101fb95092c/TinaVictoriaAfshar_IntentTea_12.png" /&#62;

	
04 INTENT TEA

A locally sourced and organically imported tea brand that honours the wisdom of western astrology's elements and the sacred art of tea brewing.

Read more


	︎ Melbourne
︎︎︎ Brand Identity︎︎︎ Packaging


05&#38;nbsp;KOKO BLACK EASTER CAMPAIGN


Koko Black redefines Australian Easter, celebrating the cosy autumnal season through charming animations and storytelling in a Easter Wonder Down Under.


Read more
	︎ Melbourne
︎︎︎ Storyboard︎︎︎ Animation


&#38;nbsp; &#38;nbsp; 


06&#38;nbsp;WANDERLUST AUSTRALIA

Wanderlust's holistic journey blooms with the brands evolution across their visual identity, website, and product catalogue.

Read more
	︎ Melbourne
︎︎︎ Brand Identity︎︎︎ Website
︎︎︎ Product Catalogue︎︎︎ Art Direction


&#60;img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/54c9080f3a660b372376b2ab7e205c1b1a9f2c0218d5abed3b6af4dba03251f9/TinaVictoriaAfshar_OlanaJanfa_15.png" data-mid="187286925" border="0"  src="https://freight.cargo.site/w/1000/i/54c9080f3a660b372376b2ab7e205c1b1a9f2c0218d5abed3b6af4dba03251f9/TinaVictoriaAfshar_OlanaJanfa_15.png" /&#62;

	
07 OLANA JANFA

A visual identity to amplify artist Olana Janfa’s bold, playful, vibrant artwork. And allow his refreshing comedic social commentary to do the talking.

Read more
	︎ Melbourne
︎︎︎ Brand Identity
︎︎︎ Catalogue


&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/1da97a91e9f47e32a9a003a83675b675f7c249430b39ea8bb5a5541d7e1609e6/TinaVictoriaAfshar_PlusTwoCoffee_11.png" data-mid="187287429" border="0"  src="https://freight.cargo.site/w/1000/i/1da97a91e9f47e32a9a003a83675b675f7c249430b39ea8bb5a5541d7e1609e6/TinaVictoriaAfshar_PlusTwoCoffee_11.png" /&#62;

	
08&#38;nbsp;PLUS TWO COFFEE

Plus Two Coffee — a business with logical layers and additions. And a visual identity that compliments the unique interior design that&#38;nbsp;flips the typical cafe layout.

Read more
	︎ Sydney
︎︎︎ Brand Identity︎︎︎ Packaging︎︎︎ Signage︎︎︎ Animation

</description>
		
	</item>
		
		
	<item>
		<title>More Information</title>
				
		<link>https://tinavictoria.com/More-Information</link>

		<pubDate>Tue, 08 Aug 2023 14:45:18 +0000</pubDate>

		<dc:creator>Tina Victoria Afshar</dc:creator>

		<guid isPermaLink="true">https://tinavictoria.com/More-Information</guid>

		<description>

	
Tina is a brand and motion designer, originally from Melbourne, now calling the vibrant city of London home.

Over the past decade, Tina has worked at Melbourne agencies such as Studio Round, Common State and Love + Money Agency. 


These days in London, she splits her time between collaborating directly with clients in the arts, culture, and music sectors, and creating digital campaigns at ITV for their stunning catalogue of television and film.


Since 2014, Tina has played an active role in the design community — featuring on Adobe Live, co-hosting Australian Design Radio, and delivering talks with AGDA, Never Not Creative and This is Not University.&#38;nbsp;


And teaching emerging designers at Shillington Education, finding that teaching is a wonderful way to fall back in love with the design process, and become a stronger creative.

	
01. EDUCATION


	SuperHiExperimental Typography for the WebJune 2023 – Present
	Motion Design SchoolMotion Secrets with Emanuele ColomboJune – July 2021
	
Monash University, MELBachelor of Design (Visual Communication)2011 – 2014
02. INDUSTRY INVOLVEMENT
	Adobe LiveKinetic Typography in After Effects2021
Adobe LiveAnimating Text in After Effects2021
Adobe LiveAnimate a Type Mesh in After Effects2021Adobe LiveAnimate a Gradient in After Effects2021AGDA Design AwardsFinalist — Plus Two Coffee2021


	Creative Women’s CircleMentor2021
Word–Form
Contributing Writer
2019Broads Down UnderCo-curator2018Simple Gestures ExhibitionProducer2018
This is Not University Panel Speaker2018


	AGDA Everything Except DesignModerator and Producer2018 &#38;amp; 2017
Semi Permanent — Conference BookContributing Illustrator2017AGDA Student Design AwardsJuror2017AGDA First Five OutSpeaker2017Australian Graphic Design AssociationVictorian Councilor and Secretary2014–2018

03. PODCASTS
	Story HotlineCo-host and co-creator with Ella Mumby2020 – 2022
	Australian Design RadioCo-host with Flyn Tracy — Ep 732017
	Never Not Creative
Guest with Josie Young —&#38;nbsp;Ep 3, 4 &#38;amp; 5
2017

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