For over two decades, Wanderlust has passionately pursued a holistic understanding of personal well-being through retreats, events, and a new line of plant-active supplements and nourishing wholefoods.

With their packaging created by the talented hands at Seesaw Studio, Wanderlust were ready for the next step in their brand evolution. I collaborated closely with their Melbourne team to expand their visual identity, website, art direction and product catalogue.

Their website needed to be more than a store, but a place to hero their ingredients, events and holistic offering around well-being.

The art direction depicted how Wanderlust rituals blend seamlessly into life. Sprinkled throughout the product catalogue were “Did You Know” section that that highlighted ingredient benefits and delicate illustrative depictions.