STUDIO 95
︎ Amsterdam & Melbourne
ROLE:
Brand Identity
Packaging
Website
Art Direction
CLIENT:
Natacha Hofland
WEB DEV:
Adam Chipperfield
ILLUSTRATOR:
Rosan Bleijendaal
Brand Identity
Packaging
Website
Art Direction
CLIENT:
Natacha Hofland
WEB DEV:
Adam Chipperfield
ILLUSTRATOR:
Rosan Bleijendaal
Designed in Amsterdam and handmade in Melbourne, Studio 95 is a fashion brand built on the philosophy: less is more.
The 100% silk garments empower women with comfort and confidence, regardless of shape. The brand identity echoes this ethos and versatility through an adaptable wordmark, a cold and warm colour palette and contrasting typefaces to embody both bold and subtle confidence.
Sustainability is at the core of their values. All packaging, collateral, and ink choices prioritise eco-friendliness. Garments are enclosed in reusable cotton bags, swing tags are made on recycled paper and the mailer uses 100% biodegradable labels. This approach aligns with their commitment to reducing environmental impact while enhancing customer experience.
However, one of the biggest joys of this project was working closely with brand owner, Natacha. Over the course of 2020-21, we problem solved our way through building a clothing brand across continents. From the best dimensions to design the garment tags and which direction is best for the seamstress to sew it on the dress — to art directing shoots from across the pond. I would do this creative journey again and again.
The 100% silk garments empower women with comfort and confidence, regardless of shape. The brand identity echoes this ethos and versatility through an adaptable wordmark, a cold and warm colour palette and contrasting typefaces to embody both bold and subtle confidence.
Sustainability is at the core of their values. All packaging, collateral, and ink choices prioritise eco-friendliness. Garments are enclosed in reusable cotton bags, swing tags are made on recycled paper and the mailer uses 100% biodegradable labels. This approach aligns with their commitment to reducing environmental impact while enhancing customer experience.
However, one of the biggest joys of this project was working closely with brand owner, Natacha. Over the course of 2020-21, we problem solved our way through building a clothing brand across continents. From the best dimensions to design the garment tags and which direction is best for the seamstress to sew it on the dress — to art directing shoots from across the pond. I would do this creative journey again and again.
