Koko Black Easter Campaign 2020

Completed at
Studio Round

Art Direction
Project Team
Michaela Webb, Creative Director
Sam Ziino, Design Director
Erin Callaghan, Designer
Hamish Childs, Illustrator
Bianca Georgiou, Copywriter
Lillie Thompson, Photographer

Overview from Studio Round
What better way for Koko Black to build its credentials as the distinctively Australian chocolate brand, than by owning our distinctively Australian seasons. Escaping established norms of Easter—as told by the northern hemisphere, we took the opportunity to share a different point of view.

Speaking instead to our own truths of a cosy autumnal Easter, we not only celebrated the nuances of our place—we gave local audiences something to connect with, and global visitors a unique piece of Oz to take home.

Scroll a little further to see how Easter Wonder Down Under hopped to life.

Campaign by Studio Round

For Easter, we considered how we could speak to the holiday through a uniquely autumnal lens. In the world of Koko Forest, the colour palette, the characters, the products—all communicate a sense of burrowing down, nestling up, and getting cosy—just like the Easter we know. And in these untraditional narratives we reveal what we already know—that the truth is more magical than fiction.

My role brought our characters to life through displaying their borrowing, nestling and cosying up in animation. Our digital outputs sat across the Koko Black website homepage, social media, in-store digital screens, and accompanied the campaign imagery across Koko Black’s Easter Wonder Down Under. 

© Tina Victoria Afshar 2022

I acknowledge the Traditional Owners of Country throughout Australia and recognise their continuing connection to land, waters and culture.