What better way for Koko Black to build its credentials as the distinctively Australian chocolate brand, than by owning our distinctively Australian seasons.

Escaping established norms of Easter — as told by the northern hemisphere, we took the opportunity to share a different point of view.

Speaking instead to our own cosy autumnal Easter, we not only celebrated the nuances of our place — we gave local audiences something to connect with, and global visitors a unique piece of Oz to take home.

My role brought our characters to life through displaying their borrowing, nestling and cosying up in animation. Our digital outputs sat across the Koko Black in-store digital screens, website homepage, social media, and accompanied the campaign imagery.

Scroll a little further to see how Easter Wonder Down Under hopped to life.