Tina Victoria Afshar — Brand & Motion Designer


Persian-Australian designer living in London. My portfolio showcases a journey of creating strategic, brave and joyful designs — collaborated alongside great people with great ideas.

More info



︎︎︎ Email
︎︎︎ Instagram
︎︎︎ Adobe Live

Tina Victoria Afshar — Brand & Motion Designer


Persian-Australian designer living in London. Her portfolio showcases a journey of creating strategic, brave and joyful designs — collaborated alongside great people with great ideas.

More info



︎︎︎ Email
︎︎︎ Instagram
︎︎︎ Adobe Live


INTENT TEA

︎ Melbourne



ROLE:
Brand Identity
Packaging
Animation

CLIENT:
Yuliya Alexandrovna

PRINTER:
Pinky Press

PAPER:
Colorplan


Intent Tea elegantly combines locally sourced and organic ingredients into exquisite blends that honours the wisdom of western astrology's elements: fire, earth, air, water, and spirit.

The brand artfully employs ingredients like dandelion leaf, elderflower, rosemary, and rose petals, creating a symphony of flavours that tantalize the senses.

From its brand identity to its narrative voice, the brand delves into the mystique of the occult, illuminating the sacred art and ceremonial significance of tea brewing.

The brand's wordmark has a solid presence on the packaging, echoing the very essence of its name, "intent." Its contours, gently curved, evoke a sense of introspection akin to the act of savoring tea. The icon, a five-leaf branch, symbolizes the five elements, harmonized by encircling constellations — an artistic nod to the zodiac.

Each package proudly displays its elemental emblem at its heart, accompanied at the rear by flavor revelations, impeccable brewing instructions, and personalized notes tailored to each zodiac's mystic journey.

During the 2021 lockdown, Yuliya and I forged a close collaboration, making virtual choices about packaging and paper. We're deeply grateful to Melbourne's suppliers for their dedicated efforts in delivering our samples and helping us bring Intent Tea to life.


















 






© 2024 Tina Victoria Afshar


INDEX ︎